UNITED STATES: According to reports, YouTube is testing making the 4K video resolution option a paid function rather than a free option for some of its customers. Users must sign up for YouTube Premium to use its features, which include ad-free browsing and the capacity to download videos and songs.
Screenshots of the 4K option, which is typically available for free to all users, were posted on Twitter and Reddit, as first noted by TechCrunch. Users must sign up for YouTube Premium to use its features, which include ad-free browsing and the capacity to download videos and songs.
Though the company frequently offers free trials, a YouTube Premium subscription in the US costs $11.99 a month.
Before publication, Insider reached out to a YouTube spokeswoman, who did not immediately answer. However, TeamYouTube, YouTube’s official help account, responded to a user who had inquired about the 4K option. although the tweet now seems to have been deleted.
TeamYouTube continued by requesting feedback from users regarding its features so that it might help them.
It’s crucial to remember that YouTube frequently tests new features or improvements, and there is currently no official statement on the scope of any testing involving the paywalling of 4K resolution or whether they have already concluded. Not every test yields a modification to the product.
Google has recently tried several experiments to increase YouTube revenue. Before a video last month, some users experienced as many as 10 skippable commercials.
Strong criticism led to Google later referring to the action as an experiment that it concluded, which presumably means it’s not taking place. The idea of paying a fee to access content in 4K quality might have a similar outcome.
However, if YouTube were to eventually paywall 4K resolution, it might assist in growing the number of Premium subscribers and boost subscription income.
YouTube reported in September last year that it had attracted over 50 million members to YouTube Premium and YouTube Music, a small portion of its more than 2 billion global users.
Also Read: YouTube in Challenge to TikTok to Give Short Video Creators 45% of Ad Revenue
