UNITED STATES: In a remarkable evolution since its acquisition by tech mogul Elon Musk, the platform formerly known as Twitter, now rebranded as X, continues to unveil a series of transformative features under the leadership of CEO Linda Yaccarino.
With a focus on innovation and expansion, X is poised to reshape its identity into an “everything app” reminiscent of China’s WeChat. The company’s relentless pursuit of innovation is exemplified by its imminent addition of video call capabilities to its array of services.
Yaccarino recently revealed in an interview that the company is on the brink of reaching a critical milestone—breaking even.
“Our data licensing and API with X is an incredible business. Our new subscription business is growing,” Yaccarino remarked, emphasizing the strategic moves that have propelled the company’s financial prospects.
She also expressed her autonomy within Musk’s leadership, highlighting her responsibility for the operational aspects while Musk concentrates on pioneering technologies.
Building on the company’s trajectory towards comprehensive utility, Yaccarino announced, “You’ll be able to make video chat calls without having to give your phone number to anyone on the platform.”
This upcoming feature reflects X’s commitment to user privacy and convenience. Moreover, Yaccarino elaborated on plans to introduce long-form videos, creator subscriptions, and digital payment options, envisioning an ecosystem that caters to diverse user needs.
The rivalry between Elon Musk and Meta Founder and CEO Mark Zuckerberg has attracted significant attention. Regarding their potential face-off, Yaccarino commented, “We’ll see if that cage match really does happen. What I can say is that I’ve had a front row seat to witness that Musk is training.”
Elon Musk’s vision for X is clear: transforming it into an “everything app,” a concept he emphasized during the $44 billion acquisition in October last year.
The rebranded platform’s continuous innovations, strategic expansion, and Yaccarino’s leadership under Musk’s guidance signal an exciting future for X, as it strives to redefine digital connectivity and communication in the modern age.
Also Read: Elon Musk’s Twitter Rebranding Continues: TweetDeck Renamed as XPro
