SPAIN: In the heart of Madrid, amidst the bustling streets and vibrant entrepreneurial spirit, Tiziana Bottone‘s dream of running her own translation agency has become a reality. Armed with a degree in Foreign Languages and Literatures from the prestigious University L’Orientale in Italy, Bottone embarked on her professional journey in 2015 as a freelance translator, specializing in marketing, fashion, and beauty.
However, as Bottone attests, the path to entrepreneurship is not without its challenges. Transitioning from a freelancer to an entrepreneur required a leap of faith and a great deal of determination. It demanded confronting new obstacles, managing personnel, and making careful investment decisions. Yet, Bottone found herself fortunate to be situated in Madrid, a city renowned for its conducive environment for entrepreneurship.
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“After 7 years in the localization industry as a translator, I felt it was time to challenge myself and start something from scratch,” Bottone explains. Feeling unfulfilled in her role as a translator, she explored avenues beyond traditional translation, delving into SEO translation and copywriting. This exploration led her to identify a gap in the market and the opportunity to establish her own translation agency.
Tiziana Bottone’s Drive: Transforming Dreams into Achievements
“I wanted to help companies design a linguistic strategy and accompany them from the beginning of their localization process,” Bottone shares. Her agency offers a comprehensive suite of services, ranging from keyword research to copywriting and translation, tailored to assist fashion and makeup brands in expanding their global presence across various marketplaces.
Balancing the demands of entrepreneurship with personal life is a challenge Bottone readily acknowledges. With the unwavering support of her husband, she emphasizes the importance of setting boundaries and prioritizing self-care. “Maintaining good health is paramount, including taking care of our mental well-being,” she affirms.
In navigating the inevitable difficulties of entrepreneurship, Bottone draws strength from her family and the stories of fellow entrepreneurs. “I’ve learned to adopt a mindset that emphasizes the positive aspects amidst adversity,” she says. By focusing on the positives and leveraging the support of loved ones, she has cultivated the resilience necessary to overcome challenges.
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To aspiring entrepreneurs, Bottone offers a message of encouragement and determination. “If you want something, go for it,” she asserts. Emphasizing the importance of networking, continuous professional development, and staying true to core values, she highlights the essential elements for success in the entrepreneurial journey.
As Tiziana Bottone’s translation agency continues to flourish, her journey stands as a testament to the transformative power of ambition, perseverance, and the pursuit of dreams in the dynamic world of entrepreneurship.
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