UNITED STATES: According to Esther Crawford, the company’s early-stage products executive, when Twitter introduces its new $8 Twitter Blue service, it will give some verified accounts an “official” label.
Crawford tweeted, “Accounts that will receive [the label] include government accounts, commercial companies, business partners, major media outlets, publishers, and some public figures,”
The “Official” label will not be applied to all previously verified accounts, and it cannot be purchased.
Crawford said that users’ identities will not be verified using identification cards or other materials through the updated Twitter Blue subscription program, which will let paid customers have their accounts verified with a blue checkmark.
The declaration represents the most recent development as Twitter, now owned by Elon Musk, explains its objectives for platform verification.
On November 1, Musk said that Twitter would start awarding Blue subscribers with the blue checkmarks that had been created to help users recognize genuine and significant individuals.
“Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit. Power to the people! Blue for $8/month,” Musk wrote.
The redesigned premium service looked to have been briefly released over the weekend. The social media business stated in an update to Apple iOS devices on Saturday that any customers who “sign up immediately” to its premium “Twitter Blue” service will receive a blue tick. Half as many advertisements, the opportunity to publish longer movies, and priority ranking for platform-posted material are some of the additional features that were promised as part of the makeover of the premium service.
The New York Times, however, reported the next day that the business has postponed implementing the new verification procedure until after the US midterm elections out of concern that phony “verified” accounts could emerge posing as politicians or journalistic organizations.
Fake accounts for public figures are a persistent problem for Twitter worldwide. The new “official” branding was revealed following an internal campaign by business policy officers.
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