UNITED STATES: Sahil Bloom’s journey from an investment career to building a $10 million business through his newsletter, Curiosity Chronicle, has sparked intrigue in the creator space. Unveiling his strategies on the Entrepreneur podcast Problem Solvers, Bloom’s unconventional approach challenges the traditional creator business model.
Bloom, a former private equity fund investor, stumbled upon the world of content creation during the 2020 pandemic. Fueled by a desire for work that resonated with him on a daily basis, he started posting long, informative threads on Twitter, gradually amassing a following. Recognizing the challenges of the traditional creator business model, which often requires constant selling of ads, courses, or products, Bloom sought a more sustainable and scalable alternative.
Delving into the intricacies of his monthly expenses while growing his platform, Bloom identified cost centers like design services, video-editing services, and back-end operations for his newsletter. Applying a business strategy akin to Amazon’s success with Amazon Web Services, he transformed these cost centers into profit centers. Establishing SRB Holdings, Bloom launched companies such as Paperboy, HeyFriends!, and Viralcuts to cater to these needs, operating as high-ticket service businesses that generate revenue without daily sales efforts.
Bloom’s revelation challenges the common notion that creators must consistently engage in sales mode. By making his newsletter and social channels supplementary to his main revenue streams, he focuses on creating shareable content without relying on his audience to make purchases. This approach allows for faster growth and a more hands-off revenue generation, emphasizing a shift from constant selling to strategic business expansion.
Sahil Bloom‘s journey serves as a thought-provoking example for entrepreneurs in the creator space. Rather than treating their work solely as a product, he encourages creators to view it as a laboratory for innovation. Examining personal pain points and addressing them not only benefits the creator but also provides solutions for a broader audience, fostering a more sustainable and scalable business model.
Also Read: Nitesh Bhawsagar’s Culinary Journey from Municipal Council to “Hotel Angat Pangat”
