UNITED ARAB EMIRATES: In a significant step towards redefining financial wellness, Rakhil Fernando has recently been appointed as the new CEO of Yabi, taking over from Ambareen Musa, the company’s founder. Launched in the UAE in 2022, Yabi is dedicated to providing cutting-edge technology solutions that empower users to take control of their financial health and make informed decisions. Musa, also known for founding the popular financial comparison website Souqalmal, led Yabi with a focus on promoting financial literacy and user empowerment. Under her leadership, the platform established a solid foundation, setting the stage for its next chapter under Fernando’s guidance.
Fernando, who previously served as the managing director at Alibaba’s Daraz Group, brings a wealth of experience in scaling digital platforms and building user-centric brands. In an exclusive interview with Inc. Arabia, he expressed his gratitude for the groundwork laid by Musa and outlined his vision for Yabi’s future. “Ambareen’s leadership was marked by her passion for empowering users with financial knowledge and building a platform grounded in financial literacy,” he said. “These guiding principles are deeply embedded in Yabi’s DNA, and I am fully committed to preserving them. We will continue to focus on financial wellness, with user-centric solutions driving everything we do, ensuring Yabi remains a trusted resource for financial independence and education.”
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Fernando’s appointment comes at a pivotal time for Yabi, as the fintech landscape evolves rapidly, demanding innovative solutions that resonate with users’ needs. He recognizes that while continuity is essential, his unique touch will come from leveraging his extensive experience to introduce scalable innovations. “My aim is to ensure that Yabi not only meets the evolving needs of its users today, but grows into a comprehensive financial wellness companion that adapts to future market demands,” he declared.
The vision for Yabi extends beyond merely offering financial tools; Fernando aims to transform the platform into an interactive and rewarding experience for users. “In the near future, we’ll be rolling out new, innovative features that blend education with actionable insights, transforming the user experience into something more dynamic,” he explained. “My goal is to celebrate users’ achievements as they navigate their financial journey, making Yabi not just a tool, but a partner in their success.”
Rakhil Fernando champions collaborative leadership to propel Yabi’s growth and innovation
Fernando’s leadership philosophy revolves around fostering a collaborative environment, where diverse talents can thrive. He emphasizes the importance of surrounding himself with “smarter minds” to push boundaries while aligning with a shared vision. This approach has been a cornerstone of his previous successes and is likely to play a critical role in Yabi’s growth.
Under Fernando’s guidance, Yabi is set to embark on an exciting journey of expansion and innovation. He envisions a platform that not only provides financial solutions but also actively engages users in their financial journeys. By integrating education and actionable insights, Yabi aims to empower users to make informed decisions and take charge of their financial futures.
As he steps into his new role, Fernando acknowledges the challenges ahead but remains optimistic about the opportunities for growth. “Exciting times are ahead, and I can’t wait for everyone to see what we have in store!” he said, radiating enthusiasm for the work to come.
Fernando’s focus on operational efficiency and scalable innovation aligns perfectly with the fast-paced fintech landscape. With over a decade of experience in fintech and e-commerce leadership, he is well-equipped to navigate the complexities of the industry and position Yabi as a leader in financial wellness. His track record of building brands that resonate deeply with users positions him as a catalyst for Yabi’s growth, ensuring the platform not only meets current needs but also anticipates future demands.
The fintech industry is increasingly recognizing the importance of financial literacy and wellness, with users seeking solutions that empower them to make informed decisions about their financial health. Yabi’s mission to promote financial wellness aligns perfectly with these evolving demands. Fernando’s vision for the platform includes innovative features that foster user engagement, making financial management not only accessible but also enjoyable.
As Yabi prepares to launch new initiatives and features, the focus will remain on enhancing user experiences and providing value. Fernando’s commitment to making Yabi a comprehensive financial wellness companion reflects a deep understanding of user needs and the importance of adapting to market changes.
With Rakhil Fernando at the helm, Yabi is poised for an exciting future, driven by a vision of financial empowerment and wellness. As the platform evolves to meet the demands of a changing financial landscape, users can look forward to an enriched experience that celebrates their financial journeys and achievements. Under Fernando’s leadership, Yabi is set to become a trusted partner in the pursuit of financial independence, positioning itself as a leader in the fintech space.
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