INDIA: In a strategic move to fortify its market presence, Pladis India has appointed Pawan Jagnik as the Head of Marketing, effective January 2, 2024. Pawan, a seasoned professional with over six years at Britannia Industries, is set to play a pivotal role in scaling up the business of renowned brands, particularly McVitie’s, in the Indian market. Reporting to Ritesh Gauba, General Manager India, Pawan will spearhead the marketing function, leveraging his extensive experience in the biscuit and cake formats.
Pladis: A Portfolio of Iconic Brands
Pladis, the parent company of globally recognized brands such as McVitie’s, Godiva, Jacob’s, Carr’s, and Ulker, continues to expand its footprint in India. The appointment of Pawan Jagnik reflects the company’s commitment to driving innovation and growth in a dynamic market.
Pawan Jagnik’s Professional Journey
Pawan brings a wealth of experience to his new role, having previously worked with notable companies such as Britannia Industries, CavinKare, and Cargill India. A management graduate from IIM Kozhikode and an engineering alumnus of DY Patil College of Engineering (Pune University), Pawan is well-equipped to navigate the diverse challenges of the Indian market.
In a LinkedIn post, Pawan expressed his gratitude to his former colleagues at Britannia Industries, highlighting his contributions to memorable campaigns. From reshaping Bourbon’s image with the “Bourbon Friends Forever” campaign to infusing a fresh twist into the iconic “Jimmy Jammy” ads, Pawan’s marketing initiatives have woven stories that form integral chapters in his professional journey.
Forward Momentum for Pladis India
Ritesh Gauba, General Manager India, Pladis, expressed enthusiasm about Pawan’s appointment, citing his rich experience in the category. The move is poised to strengthen Pladis India’s marketing strategies, setting the stage for continued success in the highly competitive consumer goods landscape. As Pawan takes the helm, all eyes are on the dynamic initiatives he will bring to the table in steering McVitie’s and other Pladis brands to new heights in the Indian market.
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