Followers on Instagram are no more a figure that determines status or popularity, they are more than just numbers; they’re members of your online community. Growing your Instagram following may help you drive more visitors to your website, improve sales, or even convert you into a trendsetting influencer.
We’ll show you how to obtain more Instagram followers without using spam accounts or bots in this article.
In 2022, how you can get more Instagram followers
Here are 14 tried-and-true methods to use on your Instagram account this year if you want to grow your following:
1st, dive into Instagram Reels
If you haven’t yet started posting ‘Instagram Reels’, here’s your cue. Instagram’s short-form, looping video tool, reels, is still one of the best methods to attract new users to the platform.
Viewers in the reels feed are fed high-interest content from both fans and non-followers. This implies that the reels you make can easily reach out to people who aren’t on your follower list, increasing your visibility and growing your following.
Keep your reels brief to encourage repeat viewings. Create original content and integrate on-screen text for those without access to a cd player. Attempt to produce a high-definition video. (rather than uploading content with a TikTok watermark)
Even if your brand or company doesn’t appear to be a natural fit for reels, there are still ways to flourish. Explore with trending reels.
Make Your Post captions search-friendly
Optimizing marketing posts for search is a popular Instagram strategy for increasing your following. According to a recent Instagram update, English-speaking users of six countries may now search Instagram using keywords.
According to ‘The Verge’, when presenting relevant results, the Instagram team considers a variety of factors, including ‘type of material, captions, when it was uploaded,’ and more. Only grid postings will be displayed for said time being.
You could draft all of your topic captions in one power hour and then schedule them to go live at your suitable publishing time.
Curate your profile to look aesthetic
For turning profile visits into followers, you’ll need a well-planned Instagram feed that clearly displays your specialization.
When someone visits your profile, you want them to grasp what it’s all about right away. Use a visual planner tool to organize your Instagram grid before you publish to establish a consistent style that promotes your business.
Consider how your postings fit together as a whole and how they make a first impression on someone who visits your profile for the first time.
Hold an Instagram contest
Hosting any Instagram contests with rewards might become one of the most effective strategies to grow your following rapidly. Well with the right strategy in place, you may potentially attract thousands of extra users while also boosting your brand’s sense of connection.
Set clear entry requirements that support your growth goals, such as identifying a pal in comments, posting on Instagram stories, and following your account. Instagram freebies are especially beneficial when they’re created in partnership with a designer or business that caters to your target market.
Define your value proposition
Would you enter a store if you had no idea what it was selling? The same concept holds true for your Instagram account. For visitors to your profile to become followers, you need a clear value offer or call to action (whether it’s styling suggestions, inspiring quotations, or lifestyle material). This does not, however, imply that all of your material must be identical.
Encourage user-generated content (UGC): using a personalized hashtag encourages followers to post user-generated content to increase brand exposure and boost your Instagram following.
It’s also quite simple to share user-generated content. Followers may tag your brand or use your branded hashtag. What’s the end result? Anyone who comes across a user-generated image may easily find the Birdy Grey Instagram account.
Ultimately, I’ll keep the post’s initial strength but add the original founder’s account.
Make your content accessible
Here are four easy steps you can do right now to make your Instagram account more accessible and inclusive:
- Subtitles or text overlays can be added to video material (including Instagram videos, stories, and reels)
- Create informative alt text for your Instagram pictures by hand.
- During storytelling and films, mention visual elements.
- In Instagram hashtags, capitalize each word. This makes it easier for screen-readers to read them out correctly.
Instagram has now provided auto-generated captions for stories in 16 languages, making it easier than ever to make your content more accessible.
Include keywords in the name field of your bio
Did you realize that the words you use in your Instagram bio’s name field may be searched? If your company specializes in bespoke artwork, for example, you might want to use keywords like “Art” or “Artwork” in your name field.
Growing your Instagram account may appear to be a difficult task, but with the appropriate approaches and ideas, you can certainly increase your Instagram followers. Posting creative material, targeting the correct people, and taking advantage of Instagram’s new features and trends are all part of the strategy.
Also Read: Devang Dave: ‘Digital Media Has Strengthened Our Democracy’
