INDIA. Kerala: The country’s largest tourist event kicked off on May 6 at Willington Island’s Samudrika and Sagara Convention Centre. Many seminars would be held, with new tourism lines opening up.
“KTM society was created for the investors of Kerala,” Mr. Shine KS, CEO of Kerala Mart Society, said of the presentation.
“This is a PPP (public-private partnership) concept that we are promoting in collaboration with the Kerala government. I believe this concept has been successful for the past 20 years.”
“After four years, the 11th edition of the KTM is taking place. It happened the last time in 2018. The first B 2 B event will take place in Kochi after that. This aims to maintain the KTM’s viability and revitalization of the tourism industry.”
“It would undoubtedly restore confidence that had been lost during difficult times. We’re getting a lot of interest from both vendors and buyers. We are hopeful that things will improve and that the tourism business will flourish due to new opportunities created by the COVID-19,” he added.
What sellers have to say
Dr. Anamika, a medical officer of Jeevas Ayurvedic Hospital and Resort who promotes Ayurveda for people’s welfare, says: “Ayurvedic doctors are gathered here. Our goal and objective at the resort are to combine ayurvedic treatment with Kalari, a martial art form, marm chikitsa, and food and yoga.”
“We have our own herbal garden with 180 different types of plants used in Ayurvedic medicine. We are visiting KTM for the first time, and our main goal is to raise awareness and teach people about Ayurveda.”
BDM-holidays Kerala Tour Mart’s Sharathchandran, who has come to engage as a seller in the Kerala Travel Mart, is optimistic.
He explained, “We’ve come to the KTM to introduce a new concept available in the market in August. Our goal is to make it simple to plan vacations or packages online.”
“When a tourist or client wishes to go on vacation, they usually browse several websites and book according to their budget and preferences. They use separate sites or operators for different services, but we would supply everything on a single platform with quick booking confirmation.”
“It covers every facet of a vacation package, including hotel accommodations, sightseeing, and transportation. Before recommending destinations and other services, we examine each traveler’s needs. Not only that, but before recommending a destination to a client, we research it and confirm its security.”
New normal
According to Shri Krishna Teja, director of Kerala tourism, the void left by the Russia-Ukraine conflict is filled by domestic visitors to Kerala.
“That is why I always claim Kerala is a top destination for international and domestic tourists.”
“Although we are receiving calls and bookings from European travelers, he stated. He feels that the Kerala Travel Mart will create new trends in the travel industry regarding commercial prospects. It is a marketplace where merchants, buyers, and visitors can discover new business opportunities.”
“Caravan tourism is a new normal, and in this event, tour operators have shown interest in entering this field. They had already started buying Caravans,” added Teja.
The first day of the Kerala Travel Mart was a huge success, with people from all walks of life showing up. Decked up with paddles and parasols, three model snake boats of 20 feet length are inviting visitor attention at the ongoing Kerala Travel Mart (KTM), billed as the country’s biggest tourism buyer–seller event.
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