JAPAN: Pierer Mobility’s strategic partnership with MV Agusta will make waves in the Japanese market as KTM Japan takes charge of the Italian motorcycle manufacturer’s distribution starting August 1, 2023.
This move signals a significant step towards rebuilding MV Agusta’s limited dealer network in the Asian region, offering Japanese riders more access to the brand’s iconic motorcycles.
The distribution agreement between KTM and MV Agusta aligns with the global strategic partnership established by Pierer Mobility, the parent company of KTM.
As part of this collaboration, KTM Japan is committed to expanding the presence of MV Agusta in the Japanese market, ensuring that current MV Agusta owners receive continued support and that warranties for motorcycles sold before the turnover remain intact.
The lack of MV Agusta dealerships in Asia has posed a challenge for enthusiasts, who have had to travel long distances to find nearby service centres or obtain spare parts.
However, with KTM’s involvement in distribution, the availability of MV Agusta motorcycles in Japan is expected to improve significantly.
This development comes on the heels of MV Agusta’s ongoing efforts to revamp its historic factory in Italy as the brand prepares for increased production to meet the growing demand resulting from the partnership.
The collaboration between KTM and MV Agusta extends beyond the Japanese market, with KTM also assuming distribution responsibilities in North America, covering Canada, Mexico, and the United States.
This move by KTM marks a clear commitment to support and strengthen the MV Agusta brand globally, solidifying their shared vision and goals.
The Japanese motorcycling publication Young Machine highlighted the importance of KTM’s involvement in the distribution of MV Agusta motorcycles, emphasizing its positive impact on the brand’s reach and accessibility.
With KTM’s well-established presence and dealer network in Japan, enthusiasts can look forward to a more seamless experience in purchasing, servicing, and maintaining their MV Agusta motorcycles.
As KTM Japan gears up to take on the distribution of MV Agusta, riders and enthusiasts alike can anticipate a new era for the iconic Italian brand in the Japanese market.
The partnership between Pierer Mobility, KTM, and MV Agusta is poised to elevate the presence of MV Agusta motorcycles and provide Japanese riders with an enhanced ownership experience.
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