INDIA: Jaguar Land Rover (JLR), a subsidiary of Tata Motors, has set its sights on a greener future in India, announcing plans to launch eight battery electric vehicles (BEVs) in the country by 2030. This ambitious initiative was disclosed by Lennard Hoornik, JLR’s Chief Commercial Officer, highlighting the automaker’s commitment to sustainable mobility.
Currently, the Indian market is offered just one electric model by the company, the Jaguar I-Pace. However, this is set to change with the introduction of the Range Rover BEV, with orders opening next year and deliveries slated for 2025.
Hoornik praised India’s rapid progress in transitioning to electric mobility. He underscored the vital role of government subsidies, charging infrastructure development, and the availability of high-quality electric vehicles in driving the adoption of eco-friendly cars in India.
Recognizing the financial considerations associated with electric vehicles, Hoornik emphasized the importance of subsidies in accelerating the shift towards green transportation. He acknowledged that initial subsidies could be instrumental in overcoming the cost barrier, especially with regard to expensive battery technology.
Looking ahead, JLR aims to expand its popular Range Rover, Range Rover Sport, and Defender brands in the Indian market, integrating electrification into these product lines.
Each of the company’s four brands—Jaguar, Range Rover, Discovery, and Defender—will have tailored growth strategies, catering to distinct audiences and retail landscapes.
India has proven to be a promising market for JLR, experiencing a remarkable sales surge, with figures soaring over 100% in the April-June period of the fiscal year. Hoornik attributed this success to the trust associated with JLR being part of the Tata Group, a conglomerate renowned for its reliability.
Furthermore, Tata Group’s recent announcement of a £4 billion investment to establish a flagship battery factory in England aligns perfectly with JLR’s electrification plans.
This gigafactory, set to be one of the largest in Europe, signifies a monumental step towards the electrified future of JLR’s vehicles, reinforcing the company’s dedication to sustainable transportation.
Also Read: Jaguar Teams Up with Tesla to Revolutionize Charging for Next-Gen Electric Vehicles
