UNITED STATES: Google has recently declared the discontinuation of its widely known Pixel Pass subscription service. Pixel Pass, which bundled a Pixel phone with premium amenities like YouTube Premium, Google Play Pass, and YouTube Music Premium, will no longer be available for new purchases or renewals starting August 29, 2023.
The announcement was made via Google’s support page, where the company stated, “We continue to evaluate offers based on customer feedback and provide different ways for them to access the best of Google.” This move seems to be part of Google’s ongoing efforts to reshape its product offerings in response to user preferences and market dynamics.
For existing subscribers, Google will honor the two-year term from the date of subscription, allowing them to continue their Pixel Pass benefits until the end of the term.
However, once this term concludes, subscribers will no longer have the option to upgrade to a new phone under the Pixel Pass program. The termination of Pixel Pass will also mark the conclusion of Google’s Preferred Care service contract and device protection coverage.
The Pixel Pass service was presented in two plans, priced at $45 and $55 per month, respectively. Both plans included not only the Pixel phone but also a substantial suite of perks like 200GB of Google One cloud storage and the Google Play Pass, granting users access to a variety of games and apps without any ads or in-app purchases.
As part of this subscription package, Google aimed to offer users a seamless and comprehensive Google ecosystem experience. However, with the service’s discontinuation, it appears that Google will now be focusing on alternative approaches to cater to user needs and preferences.
Despite the closure of Pixel Pass, Google reassured current subscribers that support will continue to be available until their individual subscription terms expire. As the tech giant continues to refine its offerings, users can expect new opportunities and options to engage with the company’s suite of products and services.
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