UNITED STATES: Google’s experimental chatbot, Bard, is not just a tech experiment; it’s a strategic move towards developing another product that could potentially engage two billion users, according to statements made by Google’s Product Lead, Jack Krawczyk, at a conference in New York on Thursday.
Bard, designed to facilitate brainstorming and information retrieval through artificial intelligence, is laying the groundwork for an ambitious expansion of Google’s customer base. Krawczyk highlighted plans to integrate Bard’s human-directed suggestions into Google.
Assistant, promising a more interactive and user-friendly experience. This connection, starting with mobile devices in the coming months, aims to introduce AI to a broader audience. “We think that opens a completely new path,” Krawczyk stated, emphasizing the potential of this integration.
The move reflects Google’s overarching ambitions for AI within its parent company, Alphabet, which already boasts six products attracting billions of users, including the search engine and YouTube. However, competition is intensifying, with Amazon pledging upgrades to its Alexa assistant using similar generative AI and OpenAI enhancing ChatGPT with voice commands.
While Google Assistant currently resides on over a billion devices, the landscape of information gathering is evolving. Bard’s web traffic experienced 2% growth in October, reaching 8.7 million, though Bank of America analysts noted that chief rival ChatGPT outpaced this growth.
Krawczyk acknowledged challenges faced by Bard, including instances of generating non-existent messages and recent hiccups during high usage periods. However, he emphasized a commitment to improving Bard’s helpfulness, downplaying immediate monetization strategies like subscription models or ads. As Google continues to navigate the evolving AI landscape, Bard stands as a key player in the tech giant’s strategy to make artificial intelligence more accessible to the masses.
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