UNITED STATES: For most businesses, the COVID-19 pandemic resulted in the dread of loss or termination of the company. But, for ‘Canviiy‘, it was the opposite. There is always an inspirational story for every success, and here’s how ‘Canviiy’ CEO Sherrel Sampson built a successful business amid a pandemic.
Bahamian Sherrel Sampson is the Founder & CEO of one of America’s most successful black-owned businesses named ‘Canviiy’. The inspiration for ‘Canviiy’ was born when its founder, Sherrel Sampson, suffered an unbearable itchy scalp. Although she tried various prominent scalp products on the market, nothing worked for her, and because of this, a desire to formulate botanical-based scalp care products was created.
The ‘Canviiy’ team were then tasked to craft a one-of-a-kind formulation to calm scalp irritation, and without a doubt, they succeeded, and to this day, the product has been proven to offer the most long-lasting organic scalp solution.
‘Canviiy’ has successfully partnered with Moffitt Cancer Center®, USF Health®, Tampa International Airport® and Orlando International Airport® and is available in over 2,000 retail locations, including CVS, Sally Beauty and JCPenney Stores.
Prior to founding ‘Canviiy’, Sherrel led teams as a marketing executive with a history of delivering omnichannel success across personal care, shopper marketing, consumer healthcare (OTC), grocery retail and enterprise software verticals. She holds a Master of Science in Integrated Marketing Communications from West Virginia University and a BA in Marketing from Stetson University.
Now, Sherrel is an active member of The Florida Bar Statewide Advertising & Solicitation Grievance Committee and a Board Member of the Clearwater Marine Aquarium and The Orenda Foundation.
While giving an advice to the young entrepreneurs Sherrel said, “For those entrepreneurs seeking capital, I would encourage you to make the best decision for your company. However, feel free to explore alternative finance methods, especially in the ideation/prototype phase. There are resources such as crowdfunding, grants, pitch competitions, small business loans, peer-to-peer lending, sponsorships, donations, etc. It’s important to keep in mind that building a business with growing demand and repeatable sales is the true definition of success not raising capital.”
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