INDIA: The Board of Control for Cricket in India (BCCI) recently encountered a change in its social media landscape as it lost its coveted blue tick verification on its ‘X’ (Twitter) account. This alteration in status occurred due to a noteworthy move by the cricket governing body in India.
As a gesture of solidarity and support towards the ‘Har Ghar Tiranga’ campaign, the BCCI decided to modify its profile picture on Twitter by replacing it with the iconic Indian flag.
This initiative, spearheaded by Prime Minister Narendra Modi, holds great significance as it coincides with India’s upcoming 77th Independence Day celebrations. The campaign encourages citizens to proudly display the national flag on their respective social media profiles.
The BCCI, known for its proactive involvement in national matters, took this opportunity to partake in the patriotic movement. By embracing the ‘Har Ghar Tiranga’ campaign, the BCCI showcased its unwavering allegiance to the nation and its values. The act of changing the profile picture to the tricolour was a simple yet powerful way of participating in this nationwide endeavour.
Intriguingly, the consequence of this change was the loss of the blue tick verification on the BCCI’s ‘X’ Twitter account. This verification badge, represented by the blue tick, holds immense importance as it symbolises the authenticity and legitimacy of an account. It confirms that the account truly belongs to the individual or organisation it claims to represent.
Interestingly, the platform’s policy dictates that altering the profile picture, as the BCCI did in this instance, can lead to the removal of the blue tick verification. This serves as a reminder that even established entities like the BCCI are subject to the rules and algorithms that govern social media platforms.
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