UNITED STATES: In a strategic move aimed at bolstering its expertise in artificial intelligence (AI), Apple has reportedly begun hiring professionals for its machine learning and AI divisions. The tech giant has opened approximately 176 positions across various AI-related fields, according to a report.
Despite the ongoing economic slowdown impacting several tech companies and resulting in layoffs, the surging popularity of generative AI technologies has created a growing demand for skilled professionals in this specific field. Apple’s expansion in AI reflects its commitment to staying at the forefront of technological advancements.
Among the job openings, 68 positions are allocated to enhancing Siri, Apple’s voice-controlled virtual assistant. Another 52 positions are dedicated to integrating AI capabilities into iOS, the company’s mobile operating system, while 46 positions will focus on advancing AI technologies for macOS, Apple’s computer operating system.
The report by Pocket-lint further highlights the prominence of the term “generative” in Apple’s job postings. As part of eight job titles, the word “generative” is particularly mentioned in positions like Machine Learning Engineer – Generative AI, Visual Generative Modelling Research Engineer, and Multimodal Generative Modelling Research Engineer.
This emphasis indicates Apple’s interest in exploring and implementing generative AI techniques across its product line.
The company’s CEO, Tim Cook, recently addressed the topic of layoffs in an interview. He stated that mass layoffs are not currently under consideration and described them as a last resort. While Cook did not rule out the possibility of job cuts in the future, he emphasized that such measures would only be taken if absolutely necessary.
The move to expand its AI division aligns with Apple’s long-standing commitment to innovation and enhancing user experiences. By hiring skilled professionals in machine learning and AI, the company aims to strengthen its capabilities in developing AI-powered products and services.
As the tech industry continues to evolve rapidly, AI remains a key area of focus for companies seeking to deliver cutting-edge technologies and remain competitive in the market. Apple’s investment in its AI division demonstrates its determination to leverage AI advancements to create innovative solutions for its global customer base.
Industry analysts and tech enthusiasts eagerly await the developments arising from Apple’s efforts to integrate AI technologies into its products, particularly in relation to Siri’s enhanced functionality, iOS improvements, and the utilization of generative AI techniques.
The company’s expansion in AI represents a significant step toward solidifying its position as a leader in the tech industry, reaffirming its commitment to pushing the boundaries of innovation and delivering exceptional user experiences.
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