INDIA: Two-time National Award-winning filmmaker Satish Pande is set to bring a fascinating new show to the Indian audiences, focused on showcasing products that have received Geographical Indication (GI) tags from various states and regions of India.
Veteran Indian actor Aman Verma, known for his charismatic hosting on popular shows like ‘Indian Idol,’ ‘Zee Cinestars,’ and ‘Khulja Sim Sim,’ is set to host a promising new show titled ‘Atulya Bharat Ki Amulya Nidhiyan.’ This unique series, spearheaded by two-time National Award-winning filmmaker Satish Pande, will delve into the world of Geographical Indication (GI) tagged products, featuring insights from experts, farmers, and certified producers from across India.
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Scheduled to air on Doordarshan’s flagship channel, DD National, every Saturday at 11 am with a re-telecast at 4 pm, ‘Atulya Bharat Ki Amulya Nidhiyan’ aims to provide an entertaining and informative experience for viewers. The show, which premiered on July 6, 2024, endeavors to connect audiences with India’s rich agricultural, handicraft, and cultural heritage, emphasizing the importance of preserving these invaluable treasures.
A GI tag certifies a product’s origin from a specific region, acknowledging its unique qualities or reputation. Launched in 2004, the initiative to promote GI tags has flourished under Prime Minister Narendra Modi’s leadership, with over 500 products now certified. The Ministry of Commerce oversees the registration and promotion of these products.
Satish Pande, known for his insightful and impactful storytelling, sees this show as a celebration of India’s cultural diversity and the hardworking individuals behind these GI-verified products. “As a filmmaker, I can’t be more proud to showcase the diversity of India through GI-tagged products. This initiative by the government of India is crucial for preserving our cultural heritage. Through this show, we aim to highlight the stories behind these unique products and honor the hard work and dedication of the farmers and artisans,” Pande stated.
‘Atulya Bharat Ki Amulya Nidhiyan’ will explore the heritage of India’s GI-tagged products, from agricultural produce to traditional goods. Each episode will feature discussions with experts on the history, significance, and production processes of these items. Personal stories from farmers and producers will offer viewers an intimate look into their lives and the importance of their work.
The show aims to raise awareness about the value of GI-verified products, encouraging viewers to support and preserve these cultural treasures. By highlighting the unique qualities and heritage of these products, ‘Atulya Bharat Ki Amulya Nidhiyan’ seeks to foster a deeper appreciation for India’s diverse cultural landscape.
Aman Verma, with his extensive experience and engaging presence, is the ideal host for the show. His ability to connect with audiences and bring stories to life will add a special charm to ‘Atulya Bharat Ki Amulya Nidhiyan.’ Verma expressed his enthusiasm for the project, looking forward to showcasing the rich tapestry of India’s GI-tagged products and the people behind them.
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