SAUDI ARABIA: In a groundbreaking move, Saudi Arabia’s Public Investment Fund (PIF) propels the future of electric mobility through a multi-year partnership, “Electric 360,” with Formula E, Extreme E, and E1. This collaboration signifies a monumental step in advancing electric motorsports and its profound impact on the future of sustainable transportation.
This high-voltage collaboration not only leverages the thrill of racing to accelerate technological innovation but also establishes Electric 360 as a driving force behind PIF’s commitment to inclusivity, sustainability, youth, and technology – the four pillars of its expansive sponsorship platform.
As part of this transformative partnership, PIF unveiled a dynamic brand refresh, embodying its rich heritage while boldly reflecting its unwavering commitment to progress and growth. This refreshed identity will take center stage at PIF’s partnership events, including all Electric 360 races scheduled throughout 2024 and beyond.
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PIF Electric 360 Ignites Learning, Community, and Environmental Action
This partnership goes beyond the race track, aiming to inspire the minds of tomorrow. PIF Electric 360 will facilitate educational opportunities connected to cutting-edge electric motorsports engineering, foster vibrant communities, and champion environmental stewardship.
Key initiatives under PIF Electric 360 include:
- Thought leadership events gathering industry experts to accelerate sustainable mobility solutions.
- Global STEM initiatives launching STEM programs worldwide, aligned with each championship series, to inspire the next generation of innovators.
- Valuable apprenticeship programs in collaboration with industry leaders to nurture skilled talent for the future.
A Triple Win for Formula E, Extreme E, and E1
- Formula E: Enhancing its “race-to-road” model, solidifying its position as the world’s most sustainable sport.
- Extreme E: Pushing the boundaries of electric racing, exploring new frontiers for sustainable mobility.
- E1: Spearheading the revolutionary drive towards cleaner marine transportation.
Mohamed AlSayyad, Head of Corporate Brand at PIF, stated, “Electric 360 will redefine electric sport and supercharge its growth, delivering tangible impact aligned with our broader business strategy as PIF drives new green technological innovation that will be the cornerstone of future electric mobility.”
As a global leader among sovereign wealth funds, PIF’s investment in Electric 360 showcases its forward-thinking vision and dedication to shaping a brighter tomorrow. Brace yourselves for an exhilarating journey as PIF and Electric 360 redefine the future of mobility, one electrifying race at a time!
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