INDIA: In a significant development, Tata Group, the renowned Indian multinational conglomerate, has been selected to assemble Apple’s highly anticipated iPhone 15 and iPhone 15 Plus models in India.
This decision reflects Apple’s continued efforts to diversify its supply sources and expand its manufacturing base in the country.
The news comes from a recent report by TrendForce, a leading market intelligence firm. According to the report, Tata Group will initially receive smaller orders for the iPhone 15 series, highlighting the growing importance of India as a key market for Apple.
With this move, Apple aims to mitigate potential geopolitical risks and disruptions caused by the ongoing pandemic. India has emerged as a prominent case study for the company’s supply chain diversification strategy.
Apple’s decision to involve Tata Group as the fourth iPhone assembler in India underscores its commitment to strengthening its presence in the region.
The report further suggests that this manufacturing shift could have three significant implications for Apple and the Indian market. It indicates that India might be included in the first wave of shipments for the new iPhone series, expected to launch in September this year.
This decision highlights Apple’s confidence in the Indian market’s potential and its willingness to cater to the growing demand for its products.
Secondly, Tata Group’s entry into the iPhone assembly business implies a potential exit of Wistron, another assembler, from the country.
Tata Group has already acquired Wistron’s iPhone plant in Bengaluru, signalling a consolidation of Apple’s manufacturing operations under a new partner.
Lastly, including Tata Group in Apple’s iPhone assembly business cements India’s position as a preferred manufacturing destination. Foxconn, Luxshare, and Pegatron have iPhone assembly plants in the country.
Although Tata Group’s share of assembly orders for the iPhone 15 series is projected to be around 5% in 2023, it reflects a growing trend of Apple’s production relocation and highlights India’s attractiveness as a manufacturing hub.
The upcoming iPhone 15 series, expected to make its debut in September, is rumoured to feature four models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
Powered by Apple’s cutting-edge A16 Bionic chipset, these devices will run the latest iteration of the iOS software, offering users an enhanced and seamless experience.
Apple’s collaboration with Tata Group represents a significant milestone in the Indian tech manufacturing landscape.
The partnership not only strengthens Apple’s foothold in the country but also contributes to the growth of the local manufacturing ecosystem, generating employment opportunities and fostering technological advancement.
As the global tech giant diversifies its supply chain and expands its manufacturing capabilities, Apple’s decision to produce the iPhone 15 and 15 Plus in India is a testament to the country’s growing significance in the global tech industry.
With the launch of the new iPhone series on the horizon, consumers eagerly anticipate the innovative features and superior performance that Apple’s products are renowned for.
Also Read: Apple Ramps Up iPhone Production in India in a Strategic Shift from China
