UNITED STATES: The 60-second YouTube videos known as Shorts are now available on televisions with a big screen experience.
YouTube Shorts arrived on TV
The TV screen, which is the platform’s fastest-growing surface, will now allow users to watch Shorts, according to YouTube Chief Product Officer Neal Mohan. Here is a brief explanation of how the video streaming platform created this and which TVs are compatible with it.
According to YouTube, the experience will start to roll out on TV models (2019 and later) soon. It is reasonable to expect that this update will cover the majority of the well-known manufacturers of smart TVs.
In the upcoming weeks, YouTube will also make this available on more recent game systems. You’ll probably need to upgrade the video streaming app on your smart TV to watch Shorts soon.
According to YouTube’s survey, people favoured the more “maximal” prototype with more obvious functionality. The prototype had “connected tags to comments and a blurring background made from colour samples.” According to reports, video streaming platform’s user experience design leaders ensured that quick videos could be seen on TVs.
Given the vertical nature of the videos and users’ ability to quickly scroll down to the following video, Shorts is more naturally suited to mobile platforms. However, bringing the same experience on a TV screen proved to be more challenging. According to the platform, they had to ensure that watching Shorts on TV felt like watching them on a mobile device.
YouTube originally built three prototype solutions and requested input from a small group of users. Showing Shorts in the default YouTube video player is one option.
It would appear customised in the second choice, better filling the empty areas on either side of the video. The third option termed the Jukebox style, displayed many Shorts simultaneously filling the screen. More users chose the second choice because of its attraction.
According to what YouTube discovered, “viewers preferred to be in control of their viewing experience and were content to manually proceed to the next Short rather than having the feed autoplay.”
“Normally, we find that much remote engagement to be tiresome, but this time the short-form video is unique. Like with Shorts on mobile, research shows that users want and even demand to control their viewing experience,” it added.
Based on the results of the most recent research, the video streaming developed two prototypes of a customised Shorts video player after conducting its initial investigation.
In the end, research subjects preferred the prototype with more obvious functionality, and this is the one that is being made available to all users.
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